Don't Believe Everything You Read on the Internet: The Case for Ethical Web Writing

Abstract

Many companies rely on unethical web writing practices, such as spreading false information or using misleading SEO techniques, to improve their visibility on the web. However, with modern updates to search engine algorithms such as those recently made by Google, these unethical practices may actually be less productive compared to ethical strategies. I explore the incentives that lead to unethical practices and outline alternative practices that are both ethical and effective.